VASE was a life-style brand featuring LED sneakers as its main product. To promote its uniqueness, VASE created installations and experiences around its shoes to brand itself as a core element of Miami’s art scene. To launch W Miami's monthly Fashion Mixtape series, VASE transformed the 50th floor with unique experiences  accompanied with a performance by Paperwater. The event went hand-in-hand with a Pop Up Shop,  over a weekend period.