VASE was a life-style brand featuring LED sneakers as its main product. The goal of the brand was to encourage people to be self-confident in their individual styles by engaging with the fun, artistic, and exciting VASE content, products and experiences. Its main store was a remodeled truck that functioned as a showroom, gallery, and pop-up store for VASE and collaborators. As one of the first pop-up trucks in Miami, VASE was invited to set up shop at the Faena Bazaar, Uber Rider’s Lounge at Ultra Music Festival and other locations of Miami’s culture and arts scene.